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Making Marketing Successful
The goal of generating sweepstakes leads is to raise the odds of marketing success. Marketing has the goal of raising awareness of a product or service being offered, making sure more people know about it with the hope that some of those people will eventually give some business to the produce or service being marketed. Awareness is an integral part of the equation since people can’t give a company business if they’re not even aware that the company is there.
However, marketing itself does not automatically raise the odds of success. Just targeting the largest possible number of people is no guarantee that the business will grow. The best way to engage with clients and customers is to find the ones with a higher likelihood of responding, and sweepstakes leads provided by Sprint Data Solutions Worldwide are one way that businesses can get the response that they are looking for.
The History Of Sprint Data Solutions Worldwide
Sprint Data Solutions Worldwide Marketing Has Its Beginnings In One American Who Wanted To Create An American Business By And For Other American Companies.
RAs a disabled veteran who had served to protect the country, the decision was made to now help the country another way, by improving its businesses to stay competitive in a challenging environment. This modest idea first started in the hometown of Las Vegas, Nevada, steadily grew in success, and now has staff with over 50 years of combined experience in the marketing industry.
Sprint Data Solutions Worldwide is an older company that began operations before the expansion of digital into the marketplace. Direct mail, via print marketing sent to physical addresses, was the initial area where the company started. This was the ground floor for learning fundamental lessons not just in the effectiveness of basic marketing lessons, but in the importance of market research. Demographics and data analysis are critical in an area where sending out physical mail takes both time and money.
What Is A Sweepstakes Mailing List?
A lottery or sweepstakes mailing list is a particular kind of consumer mailing list. A general mailing list, while large, is not specific, nor is it particularly good at generating positive results. That type of mailing list can be easily compiled by an individual with time, by merely looking at a phone book and copying down names and addresses. However, a large set of names and addresses is just that; a large number. It has no specific characteristics that may be differentiated. In some ways, relying on a generic, undifferentiated list is similar to closing your eyes and throwing a dart at a dartboard. The results are random, and all you can do is hope for the best.
Sweepstakes contestants, on the other hand, are a very specific and highly desirable demographic. There are gamblers and high-risk takers that have already proven a much more active level of engagement. When they take the time to submit handwritten sweepstakes with useful contact information, this elevates them to verified sweepstake leads.
For businesses, especially those that are thinking of running their own promotional activities in the form of a contest, lottery, or sweepstakes, sweepstakes leads are invaluable. This is a demographic that has proven it will take the initiative and go to greater, more active lengths to participate. In the same way that there is a difference between someone who votes and someone willing to volunteer or even donate for a political cause, there is a significant difference between a typical interested customer and one that is willing to go to the effort to fill a form and submit it.
A Time-Sensitive List
One Significant Component Of Good Sweepstakes Leads That Yield Results Is Timing. This Is An Ever-Changing Demographic As Lotteries, And Other Sweepstakes Come And Go.
While someone who is on a list of donating to political parties is likely to remain reliably so on that list perhaps permanently, the same isn’t true of the level of engagement for a lottery, sweepstakes, or contest entrants. There is more of a “strike while the iron is hot” mentality, and someone that entered sweepstakes last week may not be as ready to engage in six months or one year.
This is why “fresh” sweepstakes leads are the most valuable commodity of all. Older lists are not only out of date but may no longer be useful. The participants may no longer be in that phase of being willing to engage because circumstances have changed. However, with lists that are only a few weeks, or even a few days old, there is a much higher likelihood that the higher level of engagement is still active.
We Can Help
Sprint Data Solutions Worldwide has years of experience in this field, with established channels that regularly monitor, compile, and update lists for hot sweepstakes lead. For our clients, this means you never have to worry about out-of-date listings that yield lower-than-hoped-for response rates. We take every effort to keep relevant, up-to-date lists and do not submit older, no longer relevant listings to our partners. We understand the importance of marketing investment, and we will only provide the data that we know will get results.
So, if you want to take advantage of current sweepstake leads for your business projects, Sprint Data Solutions Worldwide is here to help. Whether you’re looking to run your own promotional lottery or sweepstakes event, or you’d like to interact with customers that currently have a higher level of engagement, we can help. Our lists serve a range of needs, including direct mail and digital marketing projects, as well as breaking lists down into many other demographics and categorizations for the general public and B2B needs.
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