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For many people, one core component of the Great American Dream that hasn’t changed is still owning a home. Excepting the extremely wealthy, a home is often the single most expensive purchase most people will make, so it is a long-term goal, with a lot of planning, saving, and perseverance. The payoff, however, of finding—or building—a home, and paying a mortgage instead of rent, is a significant source of satisfaction. Nothing quite beats the sense of accomplishment—and financial security—of being a homeowner that can’t be kicked out of a residence at the whim of a landlord.
However, once a home has been acquired, that’s still just the start of a long journey. No home is indestructible, and day-to-day living, as well as unexpected but unavoidable crises like a bad storm, can damage a home. So home repair, home maintenance, and even home improvement to make a place more comfortable, or closer to a dream home ideal is part of the process of homeownership. This creates a broad demographic of homeowners that may need a variety of different products and services. Finding those people, however, can be a challenge, but it’s one that Sprint Data Solutions Worldwide Marketing can help with.
Where Sprint Data Solutions Worldwide Marketing Started
Sprint Data Solutions Worldwide Marketing is extremely proud to be able to call itself an entirely American-owned and operated business. It started as the plan of a disabled war veteran who, after serving the country, decided to serve the business community and help it grow. This ambition got a humble start in the hometown of Las Vegas, Nevada, a place ripe for marketing and understanding the dynamics and analytics of customers and profiling. Thanks to a commitment to quality results, the company grew, acquiring more staff, and now has an accumulated total of over 50 years of combined experience in the marketing industry.
Sprint Data Solutions Worldwide Marketing broke into the marketing industry before the use of digital marketing techniques became widespread. Direct mail was how the business got its start, and it was in this area that the company learned the importance and power of databases and what happened when they were correctly used. The company’s size and capabilities grew as a result of these core lessons.
That growth led to an expansion in both the scope of services offered and the scale of operations. Direct mail, for example, remains a core pillar of the services provided, but it’s now complemented by additional services, such as digital email marketing. And while Las Vegas, Nevada continues to serve clients, it is now the entire United States that can be served, including the states of Alaska and Hawaii. The North American continent as a whole is covered, with clients getting lists for Mexico and Canada if required. Even if ambitions are international, this can now be covered, crossing the Atlantic and offering services for countries like France if needed.
Home Improvement Creates Many Opportunities
While a residence is a single building, within it is a vast range of different considerations and components that apply to many different businesses, products, and services. Foundation repair takes care of issues like water coming into a basement, while roof maintenance and repair replace lost shingles, or even remove fallen tree branches. Some services, like remodeling, can transform an old kitchen untouched since the 1960s into a new open concept room. In contrast, plumbing, combined with renovation, can add a new bathroom to a home, increasing both its convenience and its property value. Even older spaces like basements and attics can be finished into home offices or home entertainment centers that add more use and value to a home.
The many components of a home mean that there’s plenty of room for different businesses to offer their products and services. Home improvement tackles many different considerations, but of course, there is a challenge that comes with trying to reach out to people thinking of home improvement. You have to be able to find them, and that can be time-consuming without the right knowledge and resources.
Who Needs Home Improvement?
Home improvement leads vary wildly depending on the circumstances. On the one hand, home improvement may be impossible to predict. If a household has been saving up money, planning to create a dream kitchen or luxury bathroom, this can occur at any time. On the other hand, certain circumstances can arise that make home improvement and home repair very easy to predict. A tornado ravaging a city, for example, is going to damage a lot of homes. Many homeowners will, understandably, be looking into home repair all at the same time in an attempt to get things back to normal.
So how do businesses find the people who need the product or service that they offer? One way, of course, is traditional mass-market advertising. This uses methods like radio and television ads, or even direct mail sent to as many households as possible, hoping that some of those homeowners will find the offerings relevant to their needs at that time. In theory, this can work, although, for some services, such as renovations and remodeling, there’s a limit to how many households can be reasonably approached in this way. A remodeler in Los Angeles, for example, should not be looking at a nationwide advertising campaign, if there’s no possibility of doing work in New York City.
How We Can Help
Sprint Data Solutions Worldwide Marketing specializes in database accumulation and management. While we can service mass-market needs and provide huge lists of names, physical addresses, email addresses, and other details, our strength is providing lists that are relevant to client needs based on specific, targeted markets. We can provide lists for needs like:
- Room Additions
- Patio Updating
- Driveway Paving
- Kitchen Remodeling
- Solar Power
And many, many more. These lists comprise people that have shown specific needs or interests in these areas and will have a high rate of engagement for products or services that meet these criteria. So, if you want the lists that provide you with high response home improvement leads, contact Sprint Data Solutions Worldwide Marketing. We can get your office telephone doing the twist right on your desk.
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